Data 360 Speaking History, Courses and Workshops

Data 360 Overview Q4 2018

Learn more about Data 360, our key value proposition and upcoming initiatives.


UX Considerations for Designing Research for Big Data, Artificial Intelligence, Machine Learning and Future Technology Applications

As a designer of future technology applications, systems, platforms and protocols since 1998, Marie, CIO of Data 360, shares some of the insights and statistical and modeling methodologies for future technologies.

Since starting her career at AOL and her current work with the cloud teams and systems in projects with Google and Amazon, Marie helps illuminate some key findings from the rapid prototyping world of Silicon Valley as well as R&D and innovation projects from many large financial, insurance, health, real estate, retail and entertainment companies and she will share the following key takeaways:

  1. How to develop user interfaces for new technologies big data, artificial intelligence, chatbots, Internet of Things (IOT), augmented reality and virtual reality
  2. Learning user design with chatbots and talk based interfaces: The guide to researching effective use cases conversational workflow with interactivity utilizing physical observational methods
  3. How to quantify and qualify user cognition in user interfaces for big data, artificial intelligence, chatbots, Internet of Things (IOT), augmented reality and virtual reality
  4. Useful tools and methodologies for measuring impact and effectiveness for new technologies including big data, artificial intelligence, chatbots, Internet of Things (IOT), augmented reality and virtual reality
  5. Methodologies for modeling and determining useful statistical means for measuring behavioral tracking in mixed reality environments

Some basic references:

HireClub Coach September 2019 to Present

HireClub is an invite only group that helps friends find job and offers coaching subscriptions.

The mission of HireClub is to help people grow in their careers. They do this through career coaching and community. Users can sign up for a subscription or pay by service. These single sessions range in price and topics include career coaching, resume help, negotiation, and mock interviews. The website also has a job board which features positions that community members are hiring.

HireClub is for anyone who is looking to make a change in their career.

University of California Berkeley Emerging Tech and Social Impact Challenge Lab September 2019

The class focuses on a social, environmental, political, or cultural problem using blockchain, fintech, artificial intelligence, Internet of Things, and other disruptive technologies that have the potential to transform society or reinvent markets.

This program is part of the Sutardja Center for Entrepreneurship and Technology (SCET).

Since 2005, SCET has created the foundation of Berkeley’s entrepreneurship ecosystem including SkyDeck, the Fung Institute, the Engineering Leadership Professional Program, Global Venture Lab, and an extensive ecosystem of Silicon Valley and Global partners.

The Center is also known for developing the Berkeley Method, an internationally recognized approach to teaching technology entrepreneurship to undergraduates, innovation to Ph.D. students, and technology firm leadership to professionals and executives. As part of the Berkeley innovation ecosystem, the Sutardja Center also collaborates closely with the Jacob’s Institute for Design, the Haas Business School, and the CITRIS Foundry.

Data 360 Emerging Tech Lab UC Berkeley 09162019

Podcast Wings of Inspired Business July 2019

When you ask Marie Smith where she sees herself in 10 years, she says: “Likely on Jupiter or somewhere”.

This is a woman who has always shot for the stars, writing her first computer program as a 9-year-old girl and rising to a Vice President of her first tech company by age 24.

Now she’s innovating in the artificial intelligence space: “We’re able to service 50,000 customers in one day with one employee,” says Marie of her pioneering artificial intelligence company Data 360.


Marie’s team is finding companies their specific customers through what they share about themselves online and in social conversations – and matching them to offers in such a way that will soon make the online sales funnel and email list obsolete.

Imagine having a 40% open rate on a promotional campaign, compared to the 1% email open rates most companies now experience.

“Sometimes I feel like a ‘slumdog millionaire’,” says Marie, who is regularly the only African American woman in the room.

Today on WINGS we talk:

• All things artificial intelligence and how machine learning is being utilized at Data360 to reduce company operational costs by as much as 90%

• Why marketing as usual – from funnels and emails lists to social media campaigns - may soon be turned on its head

• Why we won’t recognize our world even 5 years from now

• Why a web page will be fluidly dynamic and data processors will manage 500 billion transactions a day

• The mindset for success as the only woman in the room and the only African American woman in the tech “bro culture”

• Why everyone needs a lot of mentors and how Marie has leveraged them throughout her career and now mentors women in tech through Black Girls Code, Girls Who Code, My Brother's Keeper, Women Who Tech, Women Impact Tech, Los Angeles Mayor Garcetti's WiSTEM and more.

Featured Speaking and Conferences 2017-2019

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Marie has been a speaker at O'Reilly Media, USC, Data Con LA, IDEAS (International Data Engineering and Science), Techstars Startup Week Riverside, Girls Who Code, My Brothers' Keeper (Obama Foundation), Black Girls Code, Step Up, LA Kitchen, , Women Who Code, TEC Leimert, AI Showbiz 3.0.

See more on Marie's LinkedIn page.

Marie @ Data 360 at IDEAS Southern California October 2018

Do you ever wonder who we are? We are the International Data Engineering and Science Association (IDEAS). We have had 4 years Data Science/AI/Blockchain related conference experience. Hosted 10+ conferences, 100+ meet ups & social mixers, had 300+ speakers, 5,000+ attendees, 100,000+ members, and 20,000,000 + SNS reach out.

How AI Can Grow Business?

Session Format: 40-minute Panel Discussion

Topic: How AI Can Grow Business?

Time: 12:50 pm – 1:30 pm

Venue: Los Angeles Convention Center, Ballroom 404, the Second floor

Moderator: Xiaolu Zhao, CTO from Data Application Lab


  • Vladyslav Ivanov, Co-Founder & CEO from Enxiety
  • Mic Farris, Director from KPMG
  • utao He, Sr. Research Technologist from JPL/NASA
  • Marie Smith, CIO from Data 360

For the October IDEAS conference, there were three main objectives:

* Building a blockchain, AI, and data science hub by providing robust resources and connecting real-­world expertise.
* Fostering the AI, data engineering, and data science ecosystems and broaden the adoption of their underlying technologies, thus accelerating the innovations data can bring to society.
* Last but not least, empowering and nurturing community growth by offering online resources, conferences, the latest industry trends, and data related job opportunities.

Data 360 Presentation at Data Con LA August 2018

Big Data Day LA, recently re-branded as Data Con LA, is the largest data conference of its kind in Southern California. Spearheaded by Subash D’Souza and organized and supported by a community of volunteers, sponsors and speakers, Big Data Day LA features the most vibrant gathering of data and technology enthusiasts in Los Angeles. BDDLA started in 2013 with over 250 attendees, and has grown over the years with 550+ attendees in 2014, 950+ in 2015, 1250+ in 2016 and 1550+ in 2017.

Podcast August 2018

Podcast "Intro to AI" with Marie, Co-Founder and CIO Data 360 and Lady Zhe of the Jazz and Tech Lounge

Los Angeles, CA August 2018 - Listen Here

Data 360 Courses

Big Data 101

Learn about the basics of big data. We are covering the 8Vs: Volume, Value, Veracity, Visualization, Variety, Velocity, Viscosity, and Virality. To be able to use big data effectively, you must master these key principles.

Background Information for Video - Big Data 101

Big Data 101 Course Materials

Data Normalization

What is data normalization? What do you mean by normalization of data? What is the goal of normalization in a database? How do you normalize data in Excel? Examples provided.

Background Information for Video - Data Normalization Training

Data Normalization Training Course Materials

Data Processing Training

You will learn to complete the following tasks: Data Collection or Assembly, Data Preprocessing, Data Exploration & Visualization, Model Building, Model Evaluation, Tokenization, Normalization, and Noise Removal.

Background Information for Video - Data Processing Training

Data Processing Training Course Materials

Introduction to the Facebook API

Learn about the 5 key access points to developing applications for Facebook and much much more!

Background Information for Video - Introduction to the Facebook API

Introduction to the Facebook API Course Materials

Keys to Product Management

Data 360 Product Management Training V3

Learn product management using two key Lean Startup methods! This course will walk you through the Lean Product Process and other key tools derived from Lean methodologies.

Text - Keys to Product Management Course Materials

Value Proposition Canvas Downloads

MVP References Downloads

Customer Journey Maps

Data 360 Workshops

All of the classes below are presented by the Data 360 team.

About Data 360

Data 360 is reinventing CRM software and the search engine by adding a proprietary use of big data and AI to help businesses find the perfect customers and employees.

We are helping businesses save time and money and grow faster by using Data 360's services to find the perfect customers and employees. Businesses can now spend most of their time in growing their products and services. Customers and employees can get the products, services and jobs that they actually are interested in and want instead of those who pay the most money to target them.

The problem Data 360 solves

Data 360 solves the pains of inaccurate targeting and lack of security inherent in the "freemium" search and social media services provided by Google, Facebook, LinkedIn and many other similar platforms. We provide clear key performance indicators and comprehensive profiles that provide clients with the right customers or employees for their companies.

Our insights are based on a proprietary analysis of predictive indicators of human motivation and transactional behaviors based on key interests, personality insights and timely transaction-related data making them more like to participate in our clients' marketing, sales or HR campaigns. We have a 70% to 80% retention rate from initial contact to qualifying said contact as a perfect match which can then be verified as a lead.

About the Data 360 business network

Our business community consists of 30,000+ users on a closed, invite-only web-based messaging network as of March 2018 (starting from 55 in August 2016 and 5 in January 2016) growing to nearly 3 million by 2019 due to 5 new major corporate partnerships which launched in March 2018. If you'd like to request an invite to the Data 360 network, then email


Everything you were never taught about building a great website

Business owners are often lured in by free or cheap website services without understand the harm and damage they create for a lot of businesses. There are many erroneous and dangerous aspects of free or cheap that show you get what you pay for. Learn how to build a website effectively for your time, effort and budget to reach your exact marketing and sales goals each and every time.

  • Target industry: Any industry that is also online
  • Target audience: Website professionals in a small or large business

1. Why GoDaddy, Wix and Squarespace are not great ideas for your first website…

2. What are the 5 key components needed for a successful, customer-generating website?

3. How do you integrate your website, SEO and social media so that your marketing and sale are automated?

What is SEO anyway? Why is SEO important?

SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand.

Many experts say that they know SEO and they probably know that basics. But, without guidance from an actual software engineer with developer access to the major platforms, you can spend many years following “best practices” with little or no results and a lot of money down the drain.

  • Target industry: Any industry that is also online
  • Target audience: Marketing/technology professionals in a small or large business

1. What is SEO and how has it changed over the last 20 years?

2. Where do you go to learn about SEO and SEO strategy?

3. Why do you use a marketing or tech team to help you with SEO?

How to use social media for sales without spending a bunch of money

In the early days of social marketing, there was little competition for the dollar. Today, there is tons. You can spend thousands of dollars on a Facebook ad campaign, for example, and get no return on your investment. Just like competing for space in the newspaper years ago, you are not competing for eyes on social media. And since social media by its very nature is a "short attention span" media, it is 10 times harder to get their attention than it was with a newspaper ad. The ad headlines and copy are harder to write on Twitter or Instagram than in print.

Having an account with social media does not make you "into" social media any more than owning golf clubs makes you ready for the PGA tour. In fact, social media users are turned off by the business who opens accounts and does not engage and therefore becomes labeled as a pretender. The truth is, it is better to not have a social media icon on your website if you are not going to actively engage it.

Learn all the aspects of turning your social media account into a tool that engages your audience and produces customers ready to buy your products or services.

  • Target industry: Any industry that is also online
  • Target audience: Marketing/technology professionals in a small or large business

1. What are the best tools for using social media for sales?

2. What types of sales are best for what type of social media platforms?

3. How to create the best strategic roadmap for social media?

How to handle a lot of customers with a very small staff

Thanks to the internet, the way people communicate is drastically different than it was 10, even 5 years ago. Messengers like WhatsApp have become the preferred mode of communication in every aspect of consumers’ lives, and now that switch is happening with businesses too.

There are many messaging-first products that all modern internet businesses can use to accelerate growth across the customer lifecycle, from acquisition, to engagement, and support.

Today more than 25,000 businesses, including New Relic, Sotheby’s, and Shopify, use customer management systems to connect with a billion unique people worldwide.

Learn how to use these key tools with a very small staff, even if you want to manage it solo on a part-time basis to shore up your revenue and operations.

  • Target industry: Any industry that is also online
  • Target audience: Operations professionals in a small or large business

What you will learn:

1. Easy to learn customer management systems

2. Great tools for social media marketing and customer service

3. Advanced search techniques and automating your sales CRM

Marketing automation systems for micro-enterprises and SMBs

Marketing automation refers to the software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions. The technology of marketing automation makes these tasks easier.

Learn how to incorporate these key software tools in your business.

  • Target industry: Any industry that is also online
  • Target audience: Marketing professionals in a small or large business

What you will learn:

1. How to put Google, Facebook and Twitter on autopilot to promote your business

2. How to get Google, Facebook and Twitter to provide you with qualified customers

3. Create an automated contact and lead database for as little as $9.99 per month!

Sales automation systems for micro-enterprises and SMBs

Sales automation software takes the manual, time-consuming tasks sales reps, managers, and leaders do on a daily, weekly, or monthly basis and automates them. Not only does it turbocharge your efficiency, it also improves accuracy and accelerates your sales process.

Sales automation may just be the answer to all your selling woes. No, really.

Have you ever:

  • Lost a deal because you forgot to follow up?
  • Spent precious minutes adding opportunities or leads to your CRM?
  • Overlooked an issue in your sales process for a dangerously long time?
  • Called leads in alphabetical order rather than best fit?
  • Went back and forth with a prospect figuring out a good time to meet?
  • Wasted half an hour digging through your files to find the specific deck or customer testimonial you needed?

If you can relate to any -- or all -- of the above, you need sales automation.

  • Target industry: Any industry that is also online
  • Target audience: Sales professionals in a small or large business

What you will learn:

1. What does sales automation mean?

2. What types of software are available and how do they relate to marketing?

3. How do you complete the sale with sales automation? Key examples and case studies.

Planning for automation and AI for your new business

Manual tasks take time. They must be performed linearly by humans who are prone to errors and who are unable to consistently perform to the highest standards.

Automation reduces the number of tasks you and your employees would otherwise need to do manually. This frees up your time to work on items that add genuine value to the business, allowing you to be more innovative and increasing your employees’ levels of motivation.

Automation also allows you to get more done in the same amount of time, greatly increasing productivity.

Learn how to use automation with artificial intelligence (AI) in this enlightening workshop and profit.

  • Target industry: Any industry that is also online
  • Target audience: Founders, owners, team leads

What you will learn:

1. Using automation and AI to find your most profitable market

2. Using automation and AI to acquire customers

3. Using automation and AI to qualify customers

4. Using automation and AI to sell/close customers