Sample Targeting - Smart Search
Finding the perfect targets for converting to marketing and sales leads
Data 360's services are for you to understand how to successfully market and sell online. The heart of our services is using big data, AI and machine learning to target the perfect customers.
The goal of working with us is to provide much faster ways to sustainably grow your business without having to rely on financing, Google ads and Facebook ads as the only pathways to growth.
Our secret sauce is based in a proprietary system with big data, AI and machine learning which allows us to target ANYONE on the open internet to be recruited for your business. When our clients recruit customers through the Data 360 system, 70% to 90% stay on your mailing or social media list.
The Data 360 system helps you get around having to be dependent on paid advertising or insider knowledge for growing your business.
Our results versus other methods
The results from Data 360's system are typically 90% retention from target to contact and 20% to 40% engagement. With the Data 360 system we already have contact info and all of their preferences for all of your targets. So, all we have to do is invite your targets to visit your page and stay on your list. For our customers, targets typically stay subscribed to our clients' lists 90% of the time.
No clicking or forms are required!
This is compared to the traffic from a typical email and social media marketing campaigns has an average conversion rate of 4.29%. Gmail ads with an open rate around 2%. Source: 31 Advertising Statistics to Know in 2018 | WordStream. The average conversion for Facebook is 6.4% for organic likes and 3.91% for all content types. Source: 15 Facebook Stats Every Marketer Should Know for 2019 | Sprout Social. The average click through rate on Google ads is 2%. Source: Average Click-Through Rate | Average CTR Calculator | WordStream.
Why choose Data 360?
Data 360's system keeps you from having to be dependent on Google and Facebook for business including the typical 12 month process for SEO or social to generate leads or the high expense expense of paid advertising and sifting through junk for leads.
We develop more well rounded strategies that are reflected as follows:
Click here to zoom to see this graphic in more detail.
The goal of working with Data 360 is to lessen the dependency on paid search and social media advertising and broaden the ability to build relationships with targets, prospects and customers based on Direct, Email, Social and Organic Search traffic (earned media) based on a contextual marketing and sales strategy and system utilizing Data 360's services.
On average clients purchased services to use email or social media marketing through our EmailPlus campaign Service or FBPlus campaign service to target 100-200 contacts and 90%+ of the contacts who were targeted remained on the client list and 20%+ were initially engaged. This is compared to 2% to 6% conversion and/or engagement from other platforms.
Smart Search Targeting Examples from Clients
Corporate Software Service Company
This company is a Microsoft partner that works in digital communications and they were looking to expand their business in Europe. For this company, the Data 360 system found 200+ contacts in three distinct territories and identified all of the stakeholders in European companies that are part of the teams that purchase digital communications software solutions in the Microsoft ecosystem.
(Click the image below to see 3 samples)
Merger and Acquisitions Valuation Firm
The founder of a mergers and acquisitions approached Data 360 to help him find companies that would benefit from his valuation services. The Data 360 system found over 150 contacts to qualify for the client's services. The Data 360 production team then used these contacts to develop a brand new value proposition and campaign to convert these contacts into marketing and sales leads for the client.
(Click the image below to see 3 samples)
Keynote Speaker Training
This client was looking for speakers who are raising their profiles to become keynote speakers. We found 100+ speakers from various backgrounds and pre-qualified them for receiving email marketing and sales materials from the client.
(Click the image below to see 3 samples)
Technology Training Company
Another one of our clients is technology training company who needs to grow their training business online with DevOps and software engineering professionals who need to update their backend technical skills. We found 100+ targets, prequalified the 100+ for receiving marketing and sales information, and 70+ stayed on their list.
(Click the image below to see 3 samples)
Leadership Coach
This client was looking for people who are looking for leadership coaching. We found 100+ people who are looking for professional development programs from various backgrounds and pre-qualified them for receiving email marketing and sales materials from the client.
(Click the image below to see 3 samples)
Shopify Plus Size Intimates E-Commerce
Niche specialty e-commerce companies often have a hard time competing and acquiring customers. For this customer, we conducted a search for contacts who are interested in plus sized clothing brands such as Lane Bryant and Torrid and online specialty size retailers like ThirdLove.
(Click the image below to see 3 samples)
U.S. Event Software Company
One of our clients is an event software company who needs to grow their businesses via particular niches. The business chose alumni associations as their first target. We found 200+ targets, prequalified the 200+ for receiving marketing and sales information, and 170+ stayed on their list.
(Click the image below to see 3 samples)
Los Angeles Based Marketing Agency -
A marketing agency approached us to see if we can help her client get more customers. For this smart search, the Data 360 system found 1000+ contacts who were interested in competitors, but were not aware of the local carpet cleaning searching for because they had not had the right resources to drive brand awareness.
The top results turned out to be busy, professional women who wanted to hire home cleaning services.
Here are some samples of what we found in our smart search for this client.
(Click the image below to see 3 samples)
Professional Dating Consultant
This client was looking for professionals searching for dating services. We found 100+ people are interested in online dating and showed interest in online dating site and pre-qualified them for receiving email marketing and sales materials from the client.
(Click the image below to see 3 samples)
Legal Services for Women Owned Businesses
Women-owned businesses and women business stakeholders have special needs when it comes to legal, either through new legal mandates to enforce gender equality standards or to explain the relationship between advocacy and activism in your business. The Data 360 search system found 100+ contacts to target to jump start her community and converted 80 contacts for her to develop into leads using her new marketing and sales website.
(Click the image below to see 3 samples)
Questions? Email support@data360.solutions.