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Data 360 Labs Workshops

ONLINE WEBINARS


  • Everything you were never taught about building a great website
  • What is SEO anyway? Why is SEO important?
  • How to use social media for sales without a bunch of money
  • How to handle a lot of customers with a very small staff
  • Marketing automation systems for micro-enterprises and SMBs
  • Sales automation systems for micro-enterprises and SMBs
  • Planning for automation and AI for your new business


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DESCRIPTION OF CLASSES / WORKSHOPS FROM THE DATA 360 TEAM


Everything you were never taught about building a great website

Business owners are often lured in by free or cheap website services without understand the harm and damage they create for a lot of businesses. There are many erroneous and dangerous aspects of free or cheap that show you get what you pay for. Learn how to build a website effectively for your time, effort and budget to reach your exact marketing and sales goals each and every time.

  • Target industry: Any industry that is also online
  • Target audience: Website professionals in a small or large business

1. Why GoDaddy, Wix and Squarespace are not great ideas for your first website…

2. What are the 5 key components needed for a successful, customer-generating website?

3. How do you integrate your website, SEO and social media so that your marketing and sale are automated?


What is SEO anyway? Why is SEO important?

SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand.

Many experts say that they know SEO and they probably know that basics. But, without guidance from an actual software engineer with developer access to the major platforms, you can spend many years following “best practices” with little or no results and a lot of money down the drain.

  • Target industry: Any industry that is also online
  • Target audience: Marketing/technology professionals in a small or large business

1. What is SEO and how has it changed over the last 20 years?

2. Where do you go to learn about SEO and SEO strategy?

3. Why do you use a marketing or tech team to help you with SEO?


How to use social media for sales without spending a bunch of money

In the early days of social marketing, there was little competition for the dollar. Today, there is tons. You can spend thousands of dollars on a Facebook ad campaign, for example, and get no return on your investment. Just like competing for space in the newspaper years ago, you are not competing for eyes on social media. And since social media by its very nature is a "short attention span" media, it is 10 times harder to get their attention than it was with a newspaper ad. The ad headlines and copy are harder to write on Twitter or Instagram than in print.

Having an account with social media does not make you "into" social media any more than owning golf clubs makes you ready for the PGA tour. In fact, social media users are turned off by the business who opens accounts and does not engage and therefore becomes labeled as a pretender. The truth is, it is better to not have a social media icon on your website if you are not going to actively engage it.

Learn all the aspects of turning your social media account into a tool that engages your audience and produces customers ready to buy your products or services.

  • Target industry: Any industry that is also online
  • Target audience: Marketing/technology professionals in a small or large business

1. What are the best tools for using social media for sales?

2. What types of sales are best for what type of social media platforms?

3. How to create the best strategic roadmap for social media?


How to handle a lot of customers with a very small staff

Thanks to the internet, the way people communicate is drastically different than it was 10, even 5 years ago. Messengers like WhatsApp have become the preferred mode of communication in every aspect of consumers’ lives, and now that switch is happening with businesses too.

There are many messaging-first products that all modern internet businesses can use to accelerate growth across the customer lifecycle, from acquisition, to engagement, and support.

Today more than 25,000 businesses, including New Relic, Sotheby’s, and Shopify, use customer management systems to connect with a billion unique people worldwide.

Learn how to use these key tools with a very small staff, even if you want to manage it solo on a part-time basis to shore up your revenue and operations.

  • Target industry: Any industry that is also online
  • Target audience: Operations professionals in a small or large business

What you will learn:

1. Easy to learn customer management systems

2. Great tools for social media marketing and customer service

3. Advanced search techniques and automating your sales CRM


Marketing automation systems for micro-enterprises and SMBs

Marketing automation refers to the software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions. The technology of marketing automation makes these tasks easier.

Learn how to incorporate these key software tools in your business.

  • Target industry: Any industry that is also online
  • Target audience: Marketing professionals in a small or large business

What you will learn:

1. How to put Google, Facebook and Twitter on autopilot to promote your business

2. How to get Google, Facebook and Twitter to provide you with qualified customers

3. Create an automated contact and lead database for as little as $9.99 per month!


Sales automation systems for micro-enterprises and SMBs

Sales automation software takes the manual, time-consuming tasks sales reps, managers, and leaders do on a daily, weekly, or monthly basis and automates them. Not only does it turbocharge your efficiency, it also improves accuracy and accelerates your sales process.

Sales automation may just be the answer to all your selling woes. No, really.

Have you ever:

  • Lost a deal because you forgot to follow up?
  • Spent precious minutes adding opportunities or leads to your CRM?
  • Overlooked an issue in your sales process for a dangerously long time?
  • Called leads in alphabetical order rather than best fit?
  • Went back and forth with a prospect figuring out a good time to meet?
  • Wasted half an hour digging through your files to find the specific deck or customer testimonial you needed?

If you can relate to any -- or all -- of the above, you need sales automation.

  • Target industry: Any industry that is also online
  • Target audience: Sales professionals in a small or large business

What you will learn:

1. What does sales automation mean?

2. What types of software are available and how do they relate to marketing?

3. How do you complete the sale with sales automation? Key examples and case studies.


Planning for automation and AI for your new business

Manual tasks take time. They must be performed linearly by humans who are prone to errors and who are unable to consistently perform to the highest standards.

Automation reduces the number of tasks you and your employees would otherwise need to do manually. This frees up your time to work on items that add genuine value to the business, allowing you to be more innovative and increasing your employees’ levels of motivation.

Automation also allows you to get more done in the same amount of time, greatly increasing productivity.

Learn how to use automation with artificial intelligence (AI) in this enlightening workshop and profit.

  • Target industry: Any industry that is also online
  • Target audience: Founders, owners, team leads

What you will learn:

1. Using automation and AI to find your most profitable market

2. Using automation and AI to acquire customers

3. Using automation and AI to qualify customers

4. Using automation and AI to sell/close customers