1. Problem

Data 360’s leadership and career coach client was looking for help in generating more business online with new clients. She has previously tried working via LinkedIn, with virtual assistants and online sales agents. Facebook and Google ads were too expensive.

Due to her very busy schedule working with corporate clients as a trainer and teacher, she needed Data 360 to help her use automation to get her clear and repeatable results.

2. Data 360’s Role

Data 360 provided the client with the EmailPlus Smart CRM solution which helped her find new and sustainable, data-driven methods to market and sell new clients online.

Data 360’s EmailPlus solution for this client includes:

• Finding contact targets
• Enhancing the data of those targets through hundreds of APIs and data management services by (aggregation, appending and modeling with Data 360’s proprietary data modeling system):
  • Verifying location through at least 3 sources
  • Verifying full name
  • Verifying enrollment on social media and 45 portals
  • Verifying key interests and primary identities
• Matching the contacts to the client’s desired offer for marketing or sales
• Contacting those targets via email, text message, app or CRM solution, and
• Delivering pre-qualified marketing and sales leads to the client via G Suite (as a low-cost alternative to using Salesforce data, marketing and CRM systems).

Sample enhanced contact target data record that was matched to a Data 360 client’s project and customer acquisition initiative:

3. Data 360’s Solution

Data 360’s EmailPlus solution provided the client with the following:

• A marketing and sales position to provide value to her clients
• A landing page template that she can use and change to market and sell her solution that is used to program a custom algorithm to match to her ideal customer targets
• Data 360’s search system which found the perfect match of 100 contacts from a total universe of 3,000+ speakers to qualify for marketing and sales
• 30 days of emails that engaged the contacts for the qualification process using the new marketing and sales position
• Data 360 also provided this client with their first data governance policies for compliance with GDPR (European Union General Data Protection Regulation of 2016) and CCPA (California Consumer Privacy Act of 2018)
• Data integrated into G Suite (integrations with Salesforce, Microsoft Sharepoint, Microsoft Teams, Mobilize and others are coming soon)

4. Results

Here’s a before and after for this clients web-based offer using the Data 360 modeling system:

DATA RESULTS

Data 360’s system recruited, contacted, retained and engaged contacts for this client via email. The retention performance by the Data 360 system for this client was 92% or higher and the engagement 21% or higher. This is compared to the traffic from a typical email marketing campaigns has an average conversion rate of 4.29%. Gmail ads with an open rate around 2%. Source: 31 Advertising Statistics to Know in 2018 | WordStream. The average conversion for Facebook is 6.4% for organic likes and 3.91% for all content types. Source: 15 Facebook Stats Every Marketer Should Know for 2019 | Sprout Social. The average click through rate on Google ads is 2%. Source: Average Click-Through Rate | Average CTR Calculator | WordStream.

Below are samples of the pre-qualified contacts that Data 360 provided to this client:

1. Priority = What order to make contact based on the most recent engagement
2. Contact Score = The number of contacts we have verified for this lead
3. Personality Information = Personality Overview, Quick Tip, Type, Likes, Avoids

Client 2

Data 360’s system recruited, contacted, retained and engaged contacts for this client via email. The retention performance by the Data 360 system for this client was 96% or higher and the engagement 18% or higher. This is compared to the traffic from a typical email marketing campaigns has an average conversion rate of 4.29%. Gmail ads with an open rate around 2%. Source: 31 Advertising Statistics to Know in 2018 | WordStream. The average conversion for Facebook is 6.4% for organic likes and 3.91% for all content types. Source: 15 Facebook Stats Every Marketer Should Know for 2019 | Sprout Social. The average click through rate on Google ads is 2%. Source: Average Click-Through Rate | Average CTR Calculator | WordStream.

Client 3

Data 360’s system recruited, contacted, retained and engaged contacts for this client via email. The retention performance by the Data 360 system for this client was 94% or higher and the engagement 24% or higher. This is compared to the traffic from a typical email marketing campaigns has an average conversion rate of 4.29%. Gmail ads with an open rate around 2%. Source: 31 Advertising Statistics to Know in 2018 | WordStream. The average conversion for Facebook is 6.4% for organic likes and 3.91% for all content types. Source: 15 Facebook Stats Every Marketer Should Know for 2019 | Sprout Social. The average click through rate on Google ads is 2%. Source: Average Click-Through Rate | Average CTR Calculator | WordStream.