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Data 360 Labs and LACI FBA Program

Schedule of Activities

  1. FINAL WEEK! - Friday 5/22/2020 - Support for Automation and AI


VIDEO LACI FBA Friday Live Support

Support for Setting Up Data Analytics + Questions 05/15/2020

This session covers how to utilize web and social media analytics tools from Google, Union Metrics and Facebook native analytics amongst others.

RECOMMENDED CUSTOMER ACQUISITION AND OKR RESOURCES




PAST VIDEOS, EMAILS AND TRANSCRIPTS



MAY FRIDAY LIVE SESSIONS: HOW TO INCREASE MARKETING LEADS AND SALES BY BECOMING DATA-DRIVEN



WORKSHOPS


View and sign up for the workshops here. (Click here)


  • Everything you were never taught about building a great website
  • What is SEO anyway? Why is SEO important?
  • How to use social media for sales without a bunch of money
  • How to handle a lot of customers with a very small staff
  • Marketing automation systems for micro-enterprises and SMBs
  • Sales automation systems for micro-enterprises and SMBs
  • Planning for automation and AI for your new business


RECOMMENDED DATA ANALYTICS TOOLS

To build a data-driven business, we recommend the following:


  • Google Analytics Courses
  • Cold Email Subject Line Generator from Reply.io
  • Union Metrics Social Intelligence Tool


See more information below.


Learn analytics with free online courses

Analytics Academy helps you learn about Google's measurement tools so that you can grow your business through intelligent data collection and analysis.

View the Google courses


Google Analytics for Beginners

Course Overview


Google Analytics for Beginners shows new users how to create an account, implement tracking code, and set up data filters. You'll learn how to navigate the Google Analytics interface and reports, and set up dashboards and shortcuts. The course will also demonstrate how to analyze basic Audience, Acquisition, and Behavior reports, and set up goals and campaign tracking.

Register for and Video Google Analytics for Beginners



Cold email subject line generator


Coming up with new and effective subject lines day in and day out can be a real struggle. Spark your creativity with some fresh subject line ideas from the Reply team!


View the Cold email subject line generator



Union Metrics (the Google Analytics of Social Media)


Grow your following with more effective content. Use Union Metrics to monitor all your social profiles to learn exactly how your content performs. Start creating better, more impactful posts right away.

  • Figure out what content works across social media – and what doesn’t
  • Learn when your audience is most receptive to find the best time to post
  • Discover the right content mix across channels
  • Research trends to find ideas for new content
  • Analyze your social profiles across Twitter, Instagram and Facebook

Learn more on the Union Metrics website.


RESOURCES FOR THE DATA 360 LABS PROGRAM



Data 360 Change Management Process


The goal of using this process is to help your prospective and new customers make these adjustments in expectations:

  • Mental (to figure out what is happening and how to respond)
  • Emotional (to deal with various feelings like loss, anxiety, threat, relief, joy, optimism, etc.)
  • Physical (to accommodate the bodily implications of stress, excitement, etc.)

View the details of the Data 360 Solutions - Change Management Process


Here are resources for you to explore and use for your business:


INSPIRATION AND MARKETING INFORMATION



Bixel Exchange Videos for Startup and Small Business Help



CORONAVIRUS / COVID-19 FUNDING


Where can I find emergency financial resources to help with COVID-19 hardships?

  • Grants for Nonprofits
  • Grants for Individuals
  • Grants for Artists (all disciplines)
  • Grants for Small Businesses
  • International Aid

See the resources here.


Freelancers Union

[VIDEO] Unemployment and Workforce Development in Uncertain Times LA Area Chamber of Commerce March 24, 2020

[COMING SOON] Shea Moisture Grants How We Are Supporting You During COVID-19


OTHER FUNDING


Facebook's Grant Program

Here is a guide that we've published on LinkedIn about the Facebook grant program for small business that should give you everything you need to know to quickly get your application turned in. Good luck!

If you need to know the real deal about the Facebook grants program, here it is! Make sure you meet the geographic criteria as well as the size of your business. View the application guide to check everything before registering and applying!


We also recommend that you join Ureeka for mentoring, growth and other key support.

Ureeka is a Community where small businesses gain unprecedented access to the expertise needed to grow their business. They offer:

The Ureeka mission is to democratize economic opportunity by enabling community and by reducing the cost and risk associated with growing a small to medium business (SMB).

Our mission came to life when Ureeka’s three founders met while judging a pitch competition. We quickly realized that we shared a passion for helping small businesses grow. Unfortunately, the traditional paths of angel investing and board work weren’t having a significant enough impact on those that needed it most.

Ureeka enables unprecedented access for underrepresented SMBs: access to a collaborative community, shared best practices, and a specialist marketplace.


GUIDES


[VIDEO] Webinar: Preparing Your Business to Navigate Coronavirus Disruption

Supporting and providing expertise to small businesses is what we do every single day, and we do it completely virtually. As companies around the globe are navigating how to adjust to Coronavirus news, we at Ureeka are ready and here to help you “Coronavirus-proof” your business.

The topics covered include:

  • Best practices to prepare for the financial impact of a crisis
  • How to prepare your business operationally to avoid major disruptions
  • How to identify ways for maintaining, or even growing, revenue
  • Key tips to successfully move your company to a virtual model

Watch the video here.

Presentation [PDF]


[VIDEO] Webinar: COVID-19 Recovery for SMBs

The COVID-19 pandemic has financially crippled small and medium-sized businesses (SMBs), leaving many founders struggling to pay bills & employees. In fact, 51% of small business owners say their business will only be able to operate for 0-3 months and 67% are unsure how to access and apply for emergency funding.

This webinar will help SMBs assess your needs, identify funding sources in your geographic region and determine the appropriate capital for your business. More importantly, you will walk away equipped with the knowledge and tools to apply for emergency funding to help your business survive COVID-19.

Watch the video here.

Presentation [PDF]


[GOOGLE DOC - COPY TO USE] Covid-19 Response Plan Template

An extremely thorough template for internally communicating your response plan for COVID-19

View the template here.


[PDF] Covid-19 Employee Benefits

This easy-to-read comparison guide lists some of the most common COVID-19 scenarios that may occur with your employees and workers specifically and the benefits for employee or workers that may apply.

View the guide here [PDF]

ABOUT AB5 AND CONTRACTOR / GIG WORKERS


California Assembly Bill 5 (AB5) extends employee classification status to gig workers. Companies must use a three-pronged test to prove workers are independent contractors, not employees. AB5 is designed to regulate companies that hire gig workers in large numbers, such as Uber, Lyft, and DoorDash but are making big waves with arts groups, truckers and many more. What does this law (and the supreme court decision behind it) mean to the social sector?

Links that may help you with AB5:

AB5 Full Bill

What Is The Borello Test

Public Law Center's AB5 Slides used in the Zoom Workshop


COVID-19 LEGAL RESOURCES FOR EMPLOYERS


From legal firm Fisher Phillips

Employers will be faced with a new set of labor and employment challenges moving beyond COVID-19. It will soon be time to get back to work – and we’re here to help. Scroll down for important updates & templates.

CLICK HERE TO VIEW BACK-TO-BUSINESS FAQs

Other resources include:

  • Post-Pandemic Back-To-Business FAQs for Employers
  • State-by-State COVID-19 Issues to Consider for the Private Sector
  • COVID-19 SBA Loans Taskforce
  • Compreshensive and Updated FAQs for Employers on the COVID-19
  • COVID-19 Legal Alerts & Guidance
  • COVID-19 Data Bank (Templates & Forms)

Go to the Fisher Phillips website to view these items.

Coronavirus-2019 CA Governor’s Office of Business & Economic Dev

The Governor’s Office of Business and Economic Development (GO-Biz) has compiled helpful information for employers, employees, and all Californians as it relates to the Coronavirus (COVID-19) pandemic. For a complete list of resources, please visit the California Coronavirus (COVID-19) Response website.

Subscribe to the GO-Biz newsletter to receive updates and announcements as they happen, including information shared by the California Department of Public Health.

Click here to see more information about:

  • Weekly Webinars and Program Impact Videos
  • Important Updates from the Governor
  • Financial and Technical Assistance for Small Business
  • Stay Home Except for Essential Needs
  • Labor and Workforce Support for Businesses and Employees
  • Business Taxes